Wednesday, 18 March 2015

Baby shop in Kerala – Frank and Mates.



Baby shops are perennially popular in Kerala, just as they are across the world. Baby shops in Kerala have proved to be depression proof over the fluctuating economic atmosphere of the last decade and are popping up in even the more remote towns in the state. However, the traditionally acclaimed shopping destinations in the state host the biggest baby stores with the most comprehensive collection of items relating to baby care and clothing. ‘Frank and Mates’ is one such store. Located on Hospital Road, opposite Kalyan silks, it houses three floors of world class baby products.

Frank and Mates is the ideal one stop shop for all your baby’s needs. The shop is easily located as it features a prominent glass-paned store front featuring colourful decals of animated characters. These characters are Frank and his mates who are a ‘motley bunch of mischievous yet fun loving friends’ who also personify the easy going and welcoming spirit of the shop.

Frank and Mates offers an exhaustive range of baby products aimed at newborns to four year olds. Across the board, general impressions might suggest that baby shops in Kerala stock a range of products of inconsistent quality, the basis of each assemblage focusing on availability rather than standard but you will not find it so at Frank and Mates. The shop was opened and is operated by a very capable group of individuals, with Mr. Muneer Hamza, a veteran in the retail business of baby products with more than 10 years of experience in sourcing and supply chain management of baby garments and toys.

Apart from garments and toys, Frank and Mates also provides options in baby food which can be very useful for working moms and frequently travelling parents. There are cereals, cookies and vegetable to cereal mix products, a range of bottled vegetable and fruit purees and milk supplements from international brands. The third floor stocks the hard-frame essentials of baby care from bassinets, car seats, and perambulators to quilts, pillows and mosquito nets.

A unique product found only in Frank and Mates, embodying the store’s creative and fun approach to child care is their collection of glove puppets that parents can use for demonstrative lessons and storytelling. For those parents who want to go the extra mile, they also make customized puppets.

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